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It was the summer of '65 when Fred Deluca and Dr. Peter buck opened
the first SUBWAY® restaurant in the town of Bridgeport, Connecticut. Over the
last four decades that one restaurant has grown into an international
phenomenon. Throughout our growth we've strived to keep our brand image fresh.
This includes the look of our restaurants, which has evolved into our most
recent design, Tuscany décor.
We set out to develop a décor that would reinforce the fact that
SUBWAY® restaurants' food is fresh, healthy and great tasting. We also needed a décor that
would convey to customers that
SUBWAY® restaurants are family dining
destinations: warm and inviting - fast casual, not fast food...
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